How Bridge Marketplace produced 10× pipeline growth and 12.5× ROI in 90 days.

The challenge

A differentiated marketplace with roughly 3% AI visibility.

Bridge connects businesses with more than 70 vetted banks and specialty lenders through one financing application. Its marketplace model was meaningfully different from generic purchase-order financing providers, but AI answers did not reflect that distinction.

With business owners increasingly beginning financing research in ChatGPT, Claude and Perplexity, Bridge needed to move from near-invisibility to a clear, defensible position on high-intent queries.

The approach

Own the positioning competitors had left open.

Working directly with Matt Bogoroch, Martin Cheung and the team, Bridge identified an opportunity no competitor clearly owned: the vetted marketplace connecting borrowers with pre-screened, competitive lenders.

Biweekly working sessions kept the strategy tactical. The team turned competitive gaps into specific content recommendations, focused production on commercial-intent topics and used Bridge’s strongest assets—its lender network and partnerships—as proof competitors could not copy.

• Analyzed the language and positions dominating purchase-order financing answers
• Built a differentiated ‘vetted marketplace’ narrative
• Prioritized terms and topics tied to qualified financing demand
• Measured progress against competitors and adjusted every two weeks

The result

Bridge moved from nearly invisible to the recommended answer.

In three months, Bridge increased AI visibility by 300%, secured the top position relative to tracked competitors and generated a 12.5× return on the program.

More importantly, the positioning translated into 10× pipeline growth. Bridge did not win by publishing the most content; it won by being precise about the queries, proof and language that mattered.