Senior strategy and execution
Be the company buyers find, trust and choose.
One senior team handles the strategy and implementation—from data and positioning to content, PR, search, websites and links.
The visibility gap
Good companies are easy to overlook.
The problem is not your expertise.
It is whether the market can see it.
Four buyer signals. One clear position.
Buyers make decisions through search, AI answers, trusted media and the opinions of other experts. We make sure your company shows up with something useful to say.
Selected results
Proof travels further than promises.
Results led by Matt Bogoroch, Martin Cheung and their senior team.
Client work
Teams we have helped get found, cited and chosen.
turnout
SonderMind
What we do
One senior team. Strategy through implementation.
We find the opportunity, build the plan and do the work. No handoff maze. No strategy deck left for your team to implement.
01
Content
Sharp, expert-led articles, landing pages, reports and sales assets that give buyers a reason to trust you.
Authority people can see 02PR
Clear positioning, credible stories and targeted outreach that gets your company into the right conversations.
Attention you do not have to buy 03GEO + SEO
Search strategy and execution built for Google, ChatGPT, Gemini, Claude and the way buyers discover companies now.
More qualified discovery 04Industry websites
Focused sites for valuable markets, built around what real buyers search, compare and need to believe.
A category you can own 05Backlinking
Editorial outreach and useful assets that earn relevant links. No junk volume. No private link networks.
Authority that compounds 06Data science
We model the SEO and GEO data across your site, competitors and industry to determine how content should be written to earn citations, which topics to cover and why.
A content plan proven by data 07Website design + management
A new or fully redesigned website, built from scratch and managed end to end—from copy and development to updates and ongoing improvement.
A website you never have to manageCustomer stories
Work that moved the number.
Eight examples of visibility turning into citations, leads, lower acquisition costs and pipeline.
View all customer stories01 / 08
Phoenix
11.5×AI visibility growthFrom 2.2% to 25.4% visibility in 95 days.
A focused GEO program made Phoenix materially more visible in weight-loss answers across leading AI platforms.
Read the case studyIn their words
What the operators say.
Customer feedback from engagements led by Matt and Martin.
Matt Bogoroch and Martin Cheung worked seamlessly with us, provided actionable guidance, and made progress easy to measure.
Matt Bogoroch and Martin Cheung gave us a system to see which prompts we were missing, ship content against them, and watch it earn citations within weeks.
We’ve cut our digital ad spend by about 50%, and at the same time grown the business.
How we work
A simple operating system
Pick the number. Find the constraint. Ship the work. Measure what moved.
- 01
Set the outcome
Pipeline, qualified traffic, citations, rankings or authority. We agree on the result first.
- 02
Find the leverage
We audit what buyers and search engines see, then isolate the gap worth fixing.
- 03
Make it real
Our senior team writes, builds, pitches and optimizes. Strategy does not sit in a deck.
- 04
Press the advantage
We report what changed, cut what did not work and scale what creates demand.
The principals
The people you meet are the people doing the work.
Citeworthy Press is led by the operators behind Yolando’s content, SEO and generative search growth.
Have a number to move?
Let’s make your company citeworthy.
Tell us the target. We’ll build the plan and do the work.
hello@citeworthypress.com