Oliver Wyman
Citeworthy Press
Principal
Martin Cheung
Martin leads the content systems and senior execution that turn strategy into useful, credible work published at the pace required to move a market.
About Martin
The person behind the work.
Martin works with subject-matter experts and marketing teams to turn raw expertise, customer evidence and market opportunities into content people can understand, trust and use.
His role spans editorial strategy, expert interviews, production systems, narrative development and the feedback loops that keep quality high while increasing useful output.
At Citeworthy Press, Martin stays close to the work from the first brief through publication, distribution and performance review—without a handoff maze between strategy and delivery.
Experience
A perspective shaped by the work.
Meta
Beyond Finance
Yolando
Working together
Where Martin can help.
Selected work
Customer results.
Procurement software
2×AI visibility on priority topics
How Order.co doubled AI visibility and content output—and created qualified pipeline.
Read the storyMental health
50%reduction in monthly paid ad spend
How Nushama became ketamine therapy’s third most-cited brand—and cut paid spend 50%.
Read the storyPayment infrastructure
671AI citations across 23 URLs
How Coinflow made AI search its third-highest inbound lead channel in 90 days.
Read the storyMeet the team
Content Writer
Gabriela Otero
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