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Team member 2 of 3Content systems, editorial execution and growth

Principal

Martin Cheung

Martin leads the content systems and senior execution that turn strategy into useful, credible work published at the pace required to move a market.

Martin works with subject-matter experts and marketing teams to turn raw expertise, customer evidence and market opportunities into content people can understand, trust and use.

His role spans editorial strategy, expert interviews, production systems, narrative development and the feedback loops that keep quality high while increasing useful output.

At Citeworthy Press, Martin stays close to the work from the first brief through publication, distribution and performance review—without a handoff maze between strategy and delivery.

Experience

Past companies.

Previously at
Oliver Wyman logo
Oliver Wyman
Previously at
Meta logo
Meta
Previously at
Beyond Finance logo
Beyond Finance
Currently at
Yolando logo
Yolando

Core expertise

Where Martin leads the work.

  1. 01Content strategy and editorial systems
  2. 02Expert-led writing
  3. 03Narrative and positioning
  4. 04Production operations
  5. 05Content distribution
  6. 06Growth programs

Connected services

Strategy that becomes shipped work.

01Content writing02Public relations05Industry websites06Backlinking

Next team member

Content WriterGabriela Otero

Have a number to move?

Work directly with the people responsible for the result.

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