Customer story
How a website built from scratch generated five figures for Minted Search Group.
A new recruitment brand needed more than a polished website. Citeworthy Press built the entire digital presence from scratch, then used SEO and GEO to turn it into a source of qualified leads, first-page visibility and revenue—without Google Ads.
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Results at a glance
What changed during the engagement.
Measurement notes
Revenue reflects organic leads attributed by Minted Search Group. Click-through rate and monthly clicks come from Google Search Console; AI-search views and competitive GEO visibility come from Yolando. Monthly figures are current reported averages. Minted Search Group does not run Google Ads, so the reported Google traffic was earned rather than purchased.
01
The challenge
Build a trusted recruitment brand and its acquisition engine at the same time.
Minted Search Group recruits accounting and finance, legal, and operations professionals across Canada and the United States. As a new brand entering a competitive category, it needed to earn trust with two audiences at once: employers making important hires and candidates making important career moves.
There was no established website or organic search footprint to improve. The digital presence, content architecture, conversion paths and authority signals all had to be created from the ground up—and the business did not plan to use Google Ads to compensate for weak organic discovery.
02
The approach
Treat the website as a managed growth system, not a launch project.
Citeworthy Press planned, wrote, designed and built the website from scratch. Separate journeys for employers and candidates made the next step clear, while focused expertise pages gave accounting, legal, and operations searches a relevant destination.
After launch, the same team continued managing the site and its SEO and GEO program. Technical foundations, structured information, locally relevant pages, useful resources and ongoing measurement worked together instead of being split across vendors.
- Built the positioning, information architecture, copy, design and website from scratch
- Created distinct conversion paths for employers and candidates
- Developed search-focused pages for priority disciplines and markets
- Implemented technical SEO, structured information and AI-readable company facts
- Managed ongoing content, site updates and GEO visibility through Yolando
03
The result
First-page rankings, five figures in revenue and no paid-search bill.
Minted Search Group reached the first page of Google for priority searches and now earns hundreds of organic clicks per month at a 3% click-through rate. Those unpaid visits have produced qualified leads the business attributes to tens of thousands of dollars in revenue.
The brand is also among the top-ranked competitors in Yolando’s tracked GEO visibility and averages roughly 2,600 views in AI search each month. The result is an owned acquisition channel that continues to create demand without Google Ads.
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